Let’s understand what is an endorsement letter, what’s it’s use, how to write it, etc. If you think of this world then you may divide it into two categories i.e. one category belong to people who create products or provide services and the second category belongs to people who sell those products or services. All the businesses in the world are creating something or selling something. The Endorsement comes into play when it comes to give a positive view of something or someone. An endorsement could be put into the category of marketing.
Here is the definition:
“Endorsement means showing your support or approval for something or someone. An endorsement letter is a document that is written/signed by an individual to approve/endorse something or someone”
An endorsement letter could be written by many people depending on the situation such as:
- it could be written by an employer
- business partner may write it
- politician may write it
- influencer or a celebrity may write it
In short, it could be written by any person who holds an authority or who has gained trust of people over a period of time or who has an influence over people.
Contents
Does Endorsement Letter means Selling Something?
An Endorsement Letter may not necessarily means selling something, it may not be intended to increase the sales. The purpose of writing an endorsement letter is to actually give a positive view of something or someone.
If an endorsement is coming from an influential person or a celebrity then sales might increase.
Let’s Understand Different Type of Endorsements
Business Endorsement: Businesses rely on endorsements to endorse the quality of their products or services, to verify claims for services offered, etc. Businesses request Endorsements from other businesses or influential customers to give a positive view of their products or services.
Professional Endorsement: An employer may write an endorsement for an employee in order to recommend the employee for a job position in the new company. This is a professional to professional endorsement.
Academic Endorsement: This one comes under the field of academics. A teacher or mentor may write an endorsement letter to endorse a student for higher education, admission, scholarship, job, etc.
Personal Endorsement: A personal endorsement letter is written when it comes to attest the person’s character. A personal endorsement letter could be written by a friend, parent, religious leader, local leader, etc.
How to Write an Endorsement Letter?
Now comes the real question i.e. how to write an endorsement letter? Let’s accept the fact that writing letters specially this one does not come naturally to most of us.
There is a format when it comes to writing such letters and you have to write as per that format.
I have kept this section to the point, here are a few actionable steps to write an endorsement letter:
Step 1: Understand the Format or Download the Template
MS Word is a word processing software that is commonly used when it comes to writing such letter. Create a letter from scratch if you know the format. Otherwise, download a template and edit it to make your own letter.
Step 2: Address the Endorsement Letter
Address the letter to the correct recipient. Write down the recipient’s name, position or title, organization and location, etc.
Step 3: Mention your Contact Information
Your contact information should be there in the letter i.e. full name, email, phone number, title, etc. List your name and position in the first sentence of a letter to identify yourself
Step 4: Identify the Person or Product you’re endorsing
The purpose of the letter should be clear from the first paragraph itself. Therefore, make sure to Identify the Person or Product you’re endorsing in the first paragraph only.
Step 5: Mention how do you know the Person and for how long
If you are endorsing a person then make sure to define your relationship with them i.e. for how long do you know him and what’s your relationship.
If you are endorsing a product then mention for how long you’ve been using it, etc.
Step 6: Give a Positive View
One of the most important part of an endorsement letter is to give a positive view of something or someone, so make sure to do that. You may even include specific examples or evidence to verify your claims.
Writing an endorsement letter may eat up a lot of time and efforts. People are very busy these days and don’t have enough time to write a letter from scratch. No worries, we got you covered with Editable Endorsement Letter Templates. Check out the sample letters below and download a suitable one for your use.
Download Editable Endorsement Letter Templates
The utilization of sample letters or templates has made letter writing a lot easier. Download the template you find the most useful, edit it by entering your details, and that’s it.